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FEEL THE POWER! The Fusion Extreme crank-bait is an amazing lure with vibrant, erratic darting action that triggers aggressive reaction strikes from predatory fish. This lure also features two hook locations...

GET HOOKED! The Bingo Bug is a unique hybrid lure that is handmade in Canada, using premium components, in order to deliver to you the absolute best fishing experience. It’s...

FISH BEWARE! The Zombie Maxx is an ultra-versatile lure with a slow sinking erratic swim action. It can be trolled, jigged, reeled-in and jerked to create an endless amount of...

Comfortable, functional and fashionable! These acrylic rib knit toques have a warm and cozy micro fleece inside lining and trim. These cozy toques are perfect for those cooler winter days and...

Bite Me! This double-lined, two-toned hoodie made by King Athletics and is made of 50% Cotton / 50% Polyester, 15 oz, will keep you warm and comfortable on those cooler...

Whether you're in the woods or out on the water braving the elements - we know that you want to be protected. These super-functional, multi-purpose headwear neck-tubes are a "must-have"!...

Bite Me! This unisex, tri-blend, short-sleeved tee, in a black colour, is extremely comfortable and lightweight. Adult T-Shirt. 10.1 oz., 100% Ultra CottonTM preshrunk jersey t-shirt. Double needle topstitched neckline....

Bite Me! These super soft and cozy T’s are great for those summer days when you’re out on the water. These  short sleeve deep v-neck are made of a triblend: 50% polyester,...

FEEL THE POWER! The Fusion Extreme crank-bait is an amazing lure with vibrant, erratic darting action that triggers aggressive reaction strikes from predatory fish. This lure also features two hook locations...

DROP AN F-BOMB! Our F-Bomb floating lure is designed to impress – whether it’s twitched top water as a surface bait, retrieved as a shallow runner, weighted with a split shot...

FISH BE WARNED! If your next trophy eats fish, it will devour a Zombie Maxx. With its eight-jointed body, and weight-forward design, ultimate control is now at your fingertips with this...

Keep the sun off your face – and look great doing it! Grab a FlexFit® Trucker Mesh Cap. High quality 4 colour embroidery. Front: 55% Polyester/43% Cotton/2% Spandex Back: 100%...

GET LUCKY! We are no longer making our Lucky Plug lures with the American-made, centre-line, bead chain. We have made some improvements to the overall design, including adding a second hook...

Bite Me! This quality-made, cozy full zip-front hoodie is air jet spun yarn for a softer feel and no-pill performance wash after wash. Stay warm in this super comfortable zip-front hoodie!...

FEEL THE POWER! The Fusion Extreme crank-bait is an amazing lure with vibrant, erratic darting action that triggers aggressive reaction strikes from predatory fish. This lure also features two hook locations...

DROP AN F-BOMB! Our F-Bomb floating lure is designed to impress – whether it’s twitched top water as a surface bait, retrieved as a shallow runner, weighted with a split shot...

GET LUCKY! We are no longer making our Lucky Plug lures with the American-made, centre-line, bead chain. We have made some improvements to the overall design, including adding a second hook...

Bite me! Unisex Bella+Canvas brand jersey, short sleeve Tee made of 7 oz., 100% combed and ring-spun cotton jersey. 30 Single. Shoulder taping. Side-seamed. Retail fit. 100% Cotton Jersey Preshrunk...

Bite me! Look effortlessly sleek and fashionable in your Ladies Slouchy Tank Top. With a relaxed, drapey fit designed to perfectly fall onto the body, you’ll love its ultra soft to-the-touch...

THE ULTIMATE WALLEYE COMBO HOLIDAY GIFT SET! Searching for the perfect holiday gift for a Walleye angler? You've found it! This exclusive Walleye Combo Gift Set is thoughtfully curated for...

GET HOOKED! The Bingo Bug is a unique hybrid lure that is handmade in Canada, using premium components, in order to deliver to you the absolute best fishing experience. It’s...

FEEL THE POWER! The Fusion Extreme crank-bait is an amazing lure with vibrant, erratic darting action that triggers aggressive reaction strikes from predatory fish. This lure also features two hook locations...

FEEL THE POWER! The Fusion Extreme crank-bait is an amazing lure with vibrant, erratic darting action that triggers aggressive reaction strikes from predatory fish. This lure also features two hook locations...

FEEL THE POWER! The Fusion Extreme crank-bait is an amazing lure with vibrant, erratic darting action that triggers aggressive reaction strikes from predatory fish. This lure also features two hook locations...